Why Time for Three Is Itching to Do Classical Music Differently

<p>In business, marketing strategies often revolve around defining your ideal customer. What specific interests and demographics do they represent? The more specific you are in your targeting, the better.</p> <p>But <a href="https://www.tf3.com/"><u>Time for Three</u></a> proves just how wrong that approach to building an audience can be. Performing their unique blend of Americana, modern pop, and classical music, the acclaimed string trio has grown a large fan base that defies demographics — people who are just as likely to listen to Brahms as bluegrass and the Beatles.</p> <p>And now the members of Time for Three — violinists Charles Yang and Nick Kendall and bassist Ranaan Meyer — are celebrating their latest achievement: a Grammy Award for <a href="https://open.spotify.com/album/0e1IEOlxZvKp8GTIGaG4PI"><u><em>Letters for the Future</em></u></a>, the Deutsche Grammophon album they recorded last year with the Philadelphia Orchestra.</p> <p>For Yang, the nominations carry a comforting sense of validation. "As a group as eclectic, and unique, and weird as we are, we've had to swim upstream at times in this industry. So this was a nice way of saying, finally: What we're doing is right, and we went with our heart."</p> <p>In this episode of the <em>Classical Post</em> podcast, the members of Time for Three and I talk more about the album and the Olympic training mindset that helped them thrive while recording <em>Letters for the Future</em> in Philly. Plus, they share how therapy sessions can often serve as creative sessions and their picks for the best Thai and Japanese food in Manhattan.</p> <p>Listen to <em>Letters for the Future</em> on <a href="https://open.spotify.com/album/0e1IEOlxZvKp8GTIGaG4PI"><u>Spotify</u></a>, <a href="https://music.apple.com/us/album/letters-for-the-future/1624676871"><u>Apple Music</u></a>, or wherever you stream and download music.</p> <p>—</p> <p><a href="https://classicalpost.com/">Classical Post</a>® is a leading podcast based in New York. Our content uncovers the creativity behi