Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

<p>What motivates customers to buy?</p> <p>Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market.</p> <p>But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in.</p> <p>Alan Klement joins the podcast to explain the process behind Jobs to be Done and how we can use it to create a better business.</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>