Why testimonials are so important for your business and how to ask your customers for great ones

In today’s episode of the podcast, I give you some practical tips you can implement into your business surrounding testimonials. I tell you why they are important, how to get them, how to get good ones, what questions you should ask and so much more!   KEY TAKEAWAYS COVERED IN THE PODCAST   ·     Only 20% of people actually complete online courses they purchase. In my latest http://www.teresaheathwareing.com/buildmylist (Follow Along Build My List) course, 80% of the people who took part finished it! ·     Testimonials are so important for businesses because they build trust for potential customers. ·     Testimonials have evolved – you used to be able to do just put anything on your website and there wasn’t much proof. However, we now need that proof to be stronger that someone real has written it and experienced the product or service. ·     There are lots of different types of testimonials: o  Written (includes name and business name) – these are the most basic type and you should always make sure to ask people that you can share them, along with their name and business name. o  Written testimonials with photos are great because it shows it is a real person who has said it. o  Social media testimonials – make sure you include a photo of them and tag them in your post. o  Recommendation on LinkedIn – comes straight from their account so it instantly connects the testimonial to a real person. o  Video testimonials – really important and effective. This can be mutually beneficial as if you share it on your platforms, they are getting exposure to your audience. You could ask them a question in Zoom and then edit the recording so it is just their answers. o  Social Proof – someone saying something about you on their own social media. This is brilliant because they are sharing to the world how wonderful you or your product so their audience is getting to see it too. Social proof is also great because you then have content you can use and share. ·     Every time someone shares