Why Some Ad Platforms Will Struggle in The Future #2293

<p><span style="font-weight: 400;">In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Why Some Ad Platforms Will Struggle in The Future.</span></li> <li><strong>[00:26]</strong> <span style="font-weight: 400;">How Apple’s privacy changes have slashed ad ROI across platforms.</span></li> <li><strong>[00:59]</strong> <span style="font-weight: 400;">The impact it will have when Google follows in Apple’s footsteps.</span></li> <li><strong>[02:05]</strong> <span style="font-weight: 400;">How App Tracking Transparency helped Apple boost its own ad business.</span></li> <li><strong>[02:58]</strong> <span style="font-weight: 400;">Why you win if you have first-party data.</span></li> <li><strong>[03:05]</strong> <span style="font-weight: 400;">Why you need to be prepared and take an omnichannel approach to marketing.</span></li> <li><strong>[03:25]</strong> <span style="font-weight: 400;">The importance of building an audience and a loyal community.</span></li> <li><strong>[04:03]</strong> <span style="font-weight: 400;">Why you can’t rely solely on Meta or Google for digital marketing. </span></li> <li><strong>[04:16]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[04:25]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p><strong>Links Mentio