Why Small Producers Should Pick Specialty Production

<p>Guest Expert Mario Ortez is a PhD Student at Purdue University in the Department of Agricultural Economics. Mario joins Michelle and Peter to talk about his family coffee farm in Nicaragua and his decision to start producing and selling specialty beans. He grew up on a farm that grew commodity beans. After studying agribusiness and becoming the owner of a small plantation, Mario wanted to become a coffee connoisseur and explore specialty coffee. Differentiated specialty coffee production opens the door to differentiated sophisticated consumers in markets with high purchasing power. These customers want the story behind each cup of coffee and &nbsp;Mario and his brother want to tell their story.</p> <p>Read Mario's <a href="https://agribusiness.purdue.edu/consumer_corner/in-favor-or-differentiation/">article </a>from Purdue University's Center for Food and Agricultural Business blog <a href="https://agribusiness.purdue.edu/consumer_corner/in-favor-or-differentiation/">here.</a></p> <p>Connect with Mario on <a href="https://twitter.com/MarioAmadoOrtez">Twitter</a> or @<a href="https://twitter.com/MarioAmadoOrtez">MarioAmadoOrtez</a></p>