Why Setting Client Expectations is Imperative to a Successful Business

<p><span style="font-weight: 400;">You’re leaving money and reputation points on the table if you don’t let your potential clients know when they can expect to hear from you. This is why setting client expectations is imperative to running a successful business. Not just a successful photography business. ANY kind of successful business. </span></p> <p> </p> <p><span style="font-weight: 400;">Let me tell you a quick story, because I know that this has happened to others, and I want to be sure you’re not making this same mistake. </span></p> <p> </p> <p><span style="font-weight: 400;">My mom’s aged dog was on his last leg. We knew he was going downhill but he’s been in our family for years, and I thought it would be a great idea to get some last photos of him for my mom and honestly for me too. </span></p> <p> </p> <p><span style="font-weight: 400;">He was my little work buddy and we spent a lot of time together. Let’s just say, I wanted those photos. </span></p> <p> </p> <p><span style="font-weight: 400;">I reached out to a local photographer that I really admire and I love their work, but I have YET to hear back from them. It’s been weeks y’all. Needless to say, we’ve since lost our family friend and it happened quicker than we expected so we never did get those photos. </span></p> <p> </p> <p><span style="font-weight: 400;">But the real tragedy here is that this photographer set absolutely no expectations and has still not reached back out. Don’t do this!</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to learn more about why you have to set client expectations from the start, no matter if you’re able to help them or not! Clients and customers understand when life happens. They don’t understand simply being ignored.</span></p> <p> </p> <p><em><span style="font-weight: 400;">“I don’t have time to track down people I want to give money to.” Jenn Bays</span></em></p> <p> </p> <h2><span style="font-weight: 400;">In This Episode:</span></h2> <p><span style="font-weight: 400;">[00:43] Hey, friends, t