Why Sarah Therese Left The YouTube Beauty Community (and Grew To Nearly 1 Million Subscribers After)

<p><span style="font-weight: 400;">Authenticity is everything today. When we follow the path that lights us up, we'll find success, no matter what. Our guest this week took that inspiration to a whole other level. She trashed over 200 videos and totally changed her niche, but instead of fading away to obscurity, she soared to almost 1 million subscribers! Lifestyle YouTuber Sarah Therese shares her story, process, and philosophy, plus all her video secrets!</span></p> <p><em><span style="font-weight: 400;">“I’d rather make videos I’m hugely passionate about for 10k people than ones I'm not for 200k people.”</span></em></p> <p><span style="font-weight: 400;">Sarah is a mom of three who has been on YouTube since she was a teenager. She used it as a way to find her own creative outlet away from her 2 siblings. In 2017 a conversation with a friend showed her that she could stay home with her kids and be creative and earn a decent income. So she dove into YouTube more seriously. She started in the beauty niche and racked up over 200k subscribers, and went full-time on YouTube. But over time life got more hectic and she grew away from beauty. So she changed the entire focus of her channel to health and beauty, and her subscribers came along for the ride! Since then she’s grown to almost 1 million subscribers and has several million views on her videos, all while running her one-woman show and homeschooling three kids!</span></p> <p><em><span style="font-weight: 400;">“People actually come back to my channel for me and just the things I have to say.”</span></em></p> <p><span style="font-weight: 400;">Sarah has a refreshing approach to YouTube that I think has made her impervious to the algorithms. When she switched niches entirely AND deleted hundreds of high performing videos, she gained subscribers, raving fans, brand deals, and revenue. It’s all because she’s passionate about her craft. She only focuses on improving for the next video, and she doesn’t stop to look at what others are doing. She doesn’t lead her life b