Why sales coaching works!

<p class="MsoNormal">Join us as we chat with Mark Ackers, co-founder and head of sales at MySalesCoach, and best-selling author of Problem Prospecting.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">He shares his transformational journey from studying marketing to finding his passion in sales, and how his mentor pushed him to be a student of sales.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">He discusses the need to be knowledgeable, understanding customer needs, and practicing active listening.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Mark reveals how the onset of COVID presented an opportunity to help others with coaching and sales.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">We take a look into the crucial differences between training and coaching.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">We discuss the importance of accountability, openness, and vulnerability in coaching, and how it helps identify weaknesses, set goals, and devise a plan to achieve those goals.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">We also delve into how training involves absorbing information from various sources to inspire, motivate, and provide fresh ideas.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">We learn how both training and coaching play essential roles in helping individuals reach their goals.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Mark explains the significance of coaching in sales, distinguishing between a coach and a trainer, and discussing why having an accountability system is critical.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">He explains how a great coach enables people to think independently and come to their own conclusions.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">He talks about different aspects of coaching, such as mindset, tactics, and personal growth, and how to adapt the conversation to suit the individual's needs.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Whether you're an experienced salesperson or a newbie