Why Price Transparency Matters Now More Than Ever

<p>Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and if they are caught off guard by hidden expenses, it’s sure to leave a sour taste in their mouths. </p><p>The healthcare sector is not exempt from the expectation that prices will be available for patients to see ahead of their treatment. This is especially true given the <a href='https://www.cms.gov/healthplan-price-transparency'>Health Plan Price Transparency Act of 2022</a>, which now requires providers and insurers to make files publicly available that disclose in-network and out-of-network rates. </p><p>In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss this new rule and how price transparency is actually a good thing for private practices because of the platform it provides to communicate clearly to your perfect prospective patient before they even walk through the door: “Here is what we offer, here is how much it will cost, and here is why is costs that.” This level of transparency is not just a rule to follow–it’s also a boon for your practice to stand out from the crowd.</p><p><b>Tune in to hear:</b></p><ul><li>How to position yourself as the best provider in your area by being transparent, even when you aren’t able to offer the lowest prices</li><li>Why price transparency allows you to be the conversation-driver and set the narrative</li><li>How to mobilize your local networks, from news to social media, and be the first to raise awareness about the need for price transparency in your specialty</li><li>Ways to use this as an opportunity to reach new markets and audiences who may not be questioning how much they have paid for their care in the past</li></ul>