Why Pinterest Is The Secret Powerhouse Of Social Media

<p>Alisa Meredith, Pinterest Product Specialist & Marketing Manager at Tailwind, joins the Social Pros Podcast to talk about how brands can use Pinterest to reach new audiences, drive traffic, and scale their businesses.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener">Upfluence</a></p> <p><a href="http://www.bit.ly/webaccess2020" target="_blank" rel= "noopener">accessiBe</a></p> <p><strong>Full Episode Details</strong></p> <p>Have you thought about using Pinterest for business? If not, it’s time to step up and supercharge your presence on Pinterest.</p> <p><strong>459 million people use Pinterest each month</strong>, that’s a huge audience and Pinterest’s growth isn’t slowing down any time soon. Alisa Meredith, Pinterest Product Specialist & Marketing Manager, at Tailwind, states that <strong>97% of Pinterest searches are unbranded</strong>. This means that 97% of referring traffic from Pinterest is new traffic, which is a massive opportunity for brands to reach new people, increase traffic and drive conversions.</p> <p>Pinterest is a powerful platform for reaching traditional demographics and new audiences as the platform continues to grow. Alisa is a Pinterest expert. In this episode, she reveals how social media practitioners can leverage the platform to <strong>create and share incredible pins that speak to their audience.</strong></p> <p><strong>In This Episode:</strong></p> <ul> <li>05:06 – How Alisa would describe Pinterest to beginners</li> <li>06:20 – Why it’s so important to get your pin on as many boards as possible</li> <li>07:18 – Whether success on Pinterest is based on what industry you’re in</li> <li>08:53 – How Pinterest can drive a new audience to your business</li> <li>11:0