Why People Who Request Your Email Still Report It as Spam (Episode 8)

<p>[The Everything Email Marketing blogcast is provided by <a href="https://www.gettotheinbox.com/">Get to the Inbox by ISIPP SuretyMail</a>, your outsourced email deliverability team, and the original email deliverability company, since 2003!]</p> <p>Why would someone who requested to be on your email list, maybe even <em>paid</em> to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a <em>very</em> large, <em>very</em> well known institution in the financial investment world. &nbsp;This company sends out <em>millions</em> of pieces of email a day, under several different titles, to several different mailing lists All of these mailing lists are confirmed opt-in. <em>Some</em> of these mailings lists are <strong>paid</strong> mailing lists, by which we mean that the users <em>paid</em> to receive these emails. &nbsp;And yet even though the users paid to receive these mailings, they get reported as spam! Now, <em>why</em> would someone not only ask to receive a mailing, but <strong>pay</strong> for it, and then still hit “this is spam” on it when they receive it? That's what we discuss in this episode.</p> <p>Prefer to read it? &nbsp;You can read it <a href="https://www.isipp.com/blog/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam/" target="_blank">here</a>!</p> --- Send in a voice message: https://anchor.fm/get-to-the-inbox/message