Why One-Upping Your Customers is a Good Thing with Anthony Iannarino, Ep #299

<p>You’re supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, “<a href="https://www.amazon.com/Elite-Sales-Strategies-Creating-Consultative/dp/1119858941" rel="noopener noreferrer" target="_blank">Elite Sales Strategies</a>.” It’s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony’s unique concept.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:38] Learn more about Anthony Iannarino&nbsp;</li><li>[3:00] The concept of one-upping your Customers</li><li>[6:53] The process of learning what you need to know</li><li>[10:14] The truth at any price is key</li><li>[15:42] Anthony’s triangulation strategy</li><li>[21:48] How to teach someone without offending them</li><li>[26:45] The importance of embracing intellectual humility</li><li>[30:07] Learn more about Anthony’s Outbound Sales Conference</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://outboundconference.com/" rel="noopener noreferrer" target="_blank">Outbound Sales Conference 2022</a></li></ul><h2>Connect with Anthony Iannarino</h2><ul><li><a href="https://www.amazon.com/Elite-Sales-Strategies-Creating-Consultative-ebook/dp/B09XTK45J6/ref=sr_1_1?crid=2HCY96K1JVVKC&amp;keywords=elite+sales+strategies&amp;qid=1657051157&amp;s=digital-text&amp;sprefix=elite+sales+strategies%2Cdigital-text%2C86&amp;sr=1-1" rel="noopener noreferrer" target="_blank">Elite Sales Strategies</a></li><li><a href="https://www.amazon.com/Only-Sales-Guide-Youll-Ever/dp/0735211671" rel="noopener noreferrer" target="_blank">The Only Sales Guide You'll Ever Need</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/iannarino/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/iannarino" rel="noopener noreferrer" target="_blank">Twitter</a></li><