Why Most Video Testimonials Suck with Casey Hill

<p>Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.&nbsp;</p><p>They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.</p><p>So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.</p><p><strong>In this episode we cover:</strong></p><ul><li>A short intro to Casey and Bonjoro.</li><li>Why most testimonials / reviews suck.</li><li>What makes for an effective testimonial.</li><li>Why video is more effective than text reviews.</li><li>Why video quality matters.</li><li>How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.</li><li>How Bonjoro’s new testimonials tool supports people to do this.</li><li>Where in the customer journey he recommends businesses request reviews.</li><li>How testimonials can be used once we have them.</li><li>How people can take a look at Bonjoro and try it for themselves.</li></ul><br/><p><strong>Links mentioned in the show:</strong></p><ul><li><a href="https://engagevideomarketing.com/bonjoro" rel="noopener noreferrer" target="_blank">Bonjoro</a></li><li><a href="https://engagevideomarketing.com/episode132" rel="noopener noreferrer" target="_blank">Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett</a></li><li><a href="https://www.facebook.com/bonjoroapp/" rel="noopener noreferrer" target="_blank">Bonjoro on Facebook</a></li><li><a href="https://www.linkedin.com/company/bonjoro/" rel="noopener noreferrer" target="_blank">Bonjoro on LinkedIn</a></li><li><a href="https://www.instagram.com/bonjoroapp/" rel="noopener noreferrer" target="_blank">Bonjoro on Instagram</a></li></ul><br/><p>&nbsp;</p><p>&nbsp;If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com</p><p><a href="https://www.linkedin.com/