Why Marketing Storytelling Matters Now More Than Ever

<p><span style="font-weight: 400;">My guest today is Michael Troiano, a Harvard Business School graduate and former Chief Marketing Office of</span> <a href="https://www.actifio.com/"><span style="font-weight: 400;">Actifio</span></a><span style="font-weight: 400;">, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at</span> <a href="http://www.g20vc.com/"><span style="font-weight: 400;">G20 Ventures</span></a><span style="font-weight: 400;">, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.</span></p> <p><span style="font-weight: 400;">In this episode we touch on his personal story and discuss why marketers should focus on marketing storytelling instead of optimization. We&rsquo;re also going to go over a detailed step-by-step methodology on creating a story that people will actually connect with. Listen in as he shares valuable advice to new marketers, such as why they need to focus on finding a good boss instead of a good business.</span>&nbsp;</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>