Why Marketing Should Run Sales (+ How to Do It)

<p data-w-id="39b0de9a-f6cd-4003-e4c5-2f89678c2923" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers.&nbsp;</p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Here&rsquo;s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle&rsquo;s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.</p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input"><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>