Why Marketing Should Run Sales (+ How to Do It)

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a><br>→ <a href="https://bit.ly/Riverside_BONJOUR"><strong>Riverside.FM</strong></a>: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "<em>BONJOUR</em>". → <a href="https://bit.ly/Riverside_BONJOUR">https://bit.ly/Riverside_BONJOUR</a></p><p>***</p><p>Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. </p><p>Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.</p><p><br><strong>Topics covered:</strong></p><ul> <li>The difference between sales and marketing </li> <li>Knowing when leads have come from marketing activities</li> <li>Start with a fully optimized website</li> <li>Fully utilising both inbound and outbound marketing</li> <li>How to feed the sales team</li> <li>The number one method for optimizing a website</li> <li>Why you should be talking to customers </li> <li>Hiring the right people for the right jobs</li> <li>Increasing the volume when it comes to brand</li> </ul><p><strong>Resources mentioned:</strong></p><ul> <li><a href="https://www.salesforce.com/uk/">Salesforce</a></li> <li><a href="https://members.exacttarget.com/">Exact Target</a></li> <li><a href="https://www.lessonly.com/">Lessonly </a></li> <li><a href="