Why marketing is like oxygen for your business, with Brendan Hill

<p>Here are the statistics on business success rates: <a href="https://online.hbs.edu/blog/post/scaling-startup-challenges-to-avoid">After five years, one out of two businesses will fail</a>. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this?</p><p>One of the main reasons why businesses don’t perform well is because they don’t know how to market themselves. Marketing is the lifeblood of the business.</p><p>Brendan Hill is not only employee number four of Metigy, but is an entrepreneur, angel investor and solo capitalist with fifteen years of experience under his belt. Having had his own fair share in owning and running a business, he understands the struggles and speed bumps that marketing for your business has. Alongside the growth the several tech startups, Brendan also discusses with Daren Lake the valuable leverage Marketing AI can have on your business.</p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>What to focus on with your small marketing efforts</li><li>What Brendan wants to do for small businesses through their marketing efforts</li><li>The main problem Metigy wants to solve for SMEs</li><li>Why you shouldn’t be a super hero</li><li>What AI can do for small businesses moving forward</li></ul><p> </p><p><strong>Reach Brendan Hill here:</strong></p><ul><li>On <a href="https://au.linkedin.com/in/itsbrendanhill">Linkedin</a></li></ul>