Why Marketing Is Harder Than Protection For Many Inventors

inventRight coach Matthew Palmer shares why creating marketing materials for most inventors is harder than filling a PPA (Provisional Patent Application). He talks with inventRight Co-Founder Andrew Krauss about why this is and how to be in the right mindset and create better marketing materials (a.k.a sell sheets). Smart IP can be found here. https://ip.inventright.com/smartip/ Smart IP is included with both our Professional Inventor one on one coaching program. https://www.inventright.com/coachingmenu/bootcamp-coaching and our Academy Group coaching Program. https://www.inventright.com/coachingmenu/ir-academy ------------------------------------------- More about inventRight How do you license an idea? How do you patent an invention? Learn how to become a profitable inventor and earn passive income from your creativity following the advice of inventors Stephen Key and Andrew Krauss. They are world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Stephen Key and Andrew Krauss are the cofounders of inventRight, a coaching program that has helped people from more than 65 countries license their ideas for new products. http://www.inventright.com If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general — subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories. Inventing can be lonely, but you don't have to go it alone! Join the inventRight community for priceless inventor education, mentorship, support, accountability, hand-holding, honesty about the invention industry, and so much more. Contact us at #1-800-701-7993 or https://www.inventright.com/contact. This is the book you need to license your product idea: “One