Why Marketers Change Their Minds a Lot | Ep. #736

<p><span style="font-weight: 400;">In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Why Marketers Change Their Minds a Lot</span></em></li> <li><span style="font-weight: 400;">[00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.</span></li> <li><span style="font-weight: 400;">[01:00] Since then, those companies have improved their methods.</span></li> <li><span style="font-weight: 400;">[01:24] At first, the Facebook ads platform was weak.</span></li> <li><span style="font-weight: 400;">[01:45] Often, marketers change their minds because circumstances change.</span></li> <li><span style="font-weight: 400;">[02:05] What worked yesterday, may not work today.</span></li> <li><span style="font-weight: 400;">[02:20] Market conditions are always in flux.</span></li> <li><span style="font-weight: 400;">[02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.</span></li> <li><span style="font-weight: 400;">[03:00] It’s not good for cold traffic, but works for further exposure.</span></li> <li><span style="font-weight: 400;">[03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.</span></li> <li><span style="font-weight: 400;">[04:10] That’s all for today!</span></li> <li><span style="font-weight: 400;">[04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to</span> <a href= "http://singlegrain.com/survey"><span style= "font-weight: 400;">Singlegrain.com/survey</span></a> <span style= "font-weight: 400;">and help us gain some insight into what matters to our listeners.</span></li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let