Why Long-Form Content Marketing Is Not Dead

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy.  Content is the sweet spot between your goals and a citizens need.  Content is the bridge that builds public trust.  Content is the reason that citizens act embrace policy and legislative changes.  Content is king and long-form content is queen!  Coming up in Episode 18 of the Public Sector Marketing Show: It’s time you gave your citizens a reason to listen    Why I recommend long-form content every time for my clients   I interview Allan Mulrooney, Head of Communications at the Western Development Commission about their long-form content marketing strategy  And I give you 20 long-form content marketing ideas! --- WIN Our Weekly Show Prize Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital) If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.