Why Knowing How Your Customers Perceive a Price is as Important as the Price Itself with Valerie Howard

<p><strong>Why you have to check out today’s podcast: </strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Understanding why continually aligning your pricing to what customers’ value is a never-ending journey </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"> Discover the importance of knowing what appeals to the customer and how they perceive your price when optimizing your price and value offer </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to leverage AI-powered pricing strategies to take your customer engagement to the next level </span></li> </ul> <p> </p> <p><strong>Valerie Howard</strong> <span style= "font-weight: 400;">is the Solution Strategy Director at PROS. She manages the go-to-market strategy for the PROS pricing solution portfolio. </span></p> <p><span style="font-weight: 400;"> In this episode, Valerie shares her insights on how to use data science to optimize price in today’s world of personalization and digital selling, how to leverage the benefits of Artificial Intelligence (AI), and why knowing what appeals to the customer and how they perceive a price is as important as the price itself.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“When it comes to pricing, we've got to constantly invest in that. There's no end goal there, it's a constant journey of evolution to continually aligning your pricing to what customers’ value and a better understanding of what they value.” </strong></p> <p><em><span style="font-weight: 400;">- Valerie Howard</span></em></p> <p><br /> <br /></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER! </em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Use t