Why Kasim Spent a Half Million Dollars on Only 15 Keywords

<p>Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?</p><p>On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.</p><p>Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience.&nbsp;</p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>How to get video ad views at $1 per view&nbsp;</li><li>This week's nugget: In-app audiences are worth their weight in gold</li><li>The foundation of Dennis Yu's content factory framework</li><li>Why you should never ask for the sale on the first touch</li><li>Grow your Smart Bidding campaigns with broad match</li><li>Never try to compete with the Google algorithm</li><li>What are maximized conversions?</li><li>The only time business owners should consider hiring an agency</li></ul><br/><p><br></p><p><strong>Links and Resources:</strong></p><ul><li><a href="https://music.amazon.com/podcasts/f5d9b72d-820c-4513-ad2a-2fe5997408de/customer-acquistion-show" rel="noopener noreferrer" target="_blank">Customer Acquisition Show&nbsp;</a></li><li>Solutions 8 on<a href="https://www.youtube.com/user/solutionseight" rel="noopener noreferrer" target="_blank"> YouTube</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic Website</a></li><li>Follow <a href="https://twitter.com/perpetualtraf" rel="noopener noreferrer" target="_blank">Perpetual Traffic on Twitter</a></li><li>Connect w