Why it's a good idea to start with a small number of marketing channels - Ep 15

<p>It's very easy to try and get stuck in to loads of different marketing channels, especially when you're just starting out.</p> <p>But it could actually be damaging to your marketing effectiveness if you're trying to do too much.</p> <p>In this episode I'll share my thoughts on why doing less can actually get better results overall.</p> <p>The key thing is that it's impossible to get really good at loads of different channels, it's much better to be top-notch on 2 than mediocre on many.</p> <p>Not only that but you can't properly monitor loads of different channels so you'll run the risk of not knowing what's working (and what's not).</p>