Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The devil is in the details… </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">It’s the little things that will make or break that big campaign you’re about to launch. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">If you want to make sure you nail these details, you need to approach it with a design mindset.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">That’s how </span><a href="https://www.linkedin.com/in/jo%C3%A3o-paz-8353b490/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>João Paz</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Head Of Design at </span><a href="https://us.mullenlowe.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>MullenLowe US</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, has approached his maker space where he’s taking the attention to detail the design industry does for branding and applying it towards campaigns.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">And it’s paying off.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, we discuss:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How to approach a campaign with a detail-oriented design mindset</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why brands fail t