Why is SEO Important for Publishers (more than ever) in 2020?

<p>SEO is critical for any website out there. But knowing that and actually taking the right steps towards it, makes all the difference. Truth be told, it is a tough nut to crack. And it has especially been a pain in the a** for publishers, bloggers & media site owners, irrespective of whether they have a million pages on their site or are just starting from scratch.</p> <p>In this episode, we have Michael Bertini laying it out for publishers on what they should be doing to ace their SEO game. Here are a few points covered in the episode -</p> <ul> <li>Does the meaning of SEO change with the size of business?</li> <li>Thinking about strategy from ground zero for large media houses. How do things change?</li> <li>3 things that publishers need to focus on for their SEO</li> <li>AMP and SEO - How do they go hand in hand?</li> <li>What changes Mobile SEO and its importance</li> <li>Battling the Google search algorithm updates and how should publishers plan for this</li> <li>Importance of repeat traffic/loyalty as a ranking factor for publishers.<br /> The strategy of backlinking for large websites</li> </ul>