Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth

<p dir="ltr"><strong>Steven Forth</strong> is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value.</p> <p dir="ltr">In this episode, Steven delves into a report that includes research analysis on the Net Revenue Retention growth of various industries. The report explores the impact of factors such as organizational design, package architecture, pricing metrics, among others. Additionally, it highlights the role of churn, customer success, and a dedicated team in driving this growth.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Gain important insights when it comes to Net Revenue Retention [NRR] performance growth for different industries based from a research report</li> <li dir="ltr" role="presentation">Understand how a company's organizational design contributes to a low or high Net Revenue Retention [NRR]</li> <li dir="ltr" role="presentation">Learn how churn, customer success, and dedicated team greatly affects your Net Revenue Retention</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong id= "docs-internal-guid-9fb305b2-7fff-f0fb-861e-27ef042cc53d">"You need to have two pricing metrics so that you can grow in package. So, some form of usage-based pricing is going to be absolutely critical to a successful NRR growth."</strong></p> <p dir="ltr"><em>- Steven Forth</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:55 - What drives Ibbaka and PeakSpan to work together and come out with a report that gives insights to the pricing industry</p> <p dir="ltr">06:01 - Why not include price increase when considering net revenue retention [NRR]</p> <p dir="ltr">09:25 - Differentiating upsell from cross-sell</p> <p dir="ltr">10:58 - Two reasons why NRR by API is high</p> <p dir="ltr">15:07 - An explanation on what those cha