Why Is my radio station website not getting any traffic or sales?

<p>I recently had a conversation with a local sales manager who works for a national group in a medium-sized market and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone asks about it – which is never.” When I asked why he said that there, "wasn’t much local content and really no reason to focus on the website". And then most that was done at the corporate level. I was just in awe. &nbsp;But, he was correct. &nbsp;The website wasn't much to look at, which was surprising for a larger group.&nbsp;</p> <p>Here are some reasons why your site may not be growing visitors or getting enough sales. &nbsp;</p> <p><strong>Your content is not fresh: </strong>Would you buy a newspaper or magazine ad if the cover only changed every couple of months? Or never? Gosh, I hope not. Good/fresh content is so important for both visitors and advertisers. &nbsp;Besides search engines, let’s not forget about the indirect influence of social media on rankings and traffic. Great content is more likely to be shared on social media channels and that means more clicks to your website. That’s why sharing your website content on social media is more important than simply posting it there.</p> <p><strong>You’re not promoting your site and/or its content: </strong>If you’re not hammering the benefits of your website on-air, the smart advertiser will know that you’re not very interested in promoting it (or their purchased ad on it). &nbsp;Radio is the most proven form of advertising, so why not promote the website content as often as possible on-air?</p> <p><strong>Your salespeople are not trained to sell the website: </strong>Show them how important and relevant the station website is to you. If it is not just as important as the on-air signal, then this is where you can start. Emphasizing digital assets is a must-have mentality for any radio station that wants to survive moving forward. &nbsp;Do the people who are tasked with selling your website know every opportunity tha