Why is livestream shopping such a massive trend right now?

<p>Livestream shopping is a $66 billion business in China, but only a $1 billion business in the U.S.</p> <p>That’s likely to change soon if Facebook, Google, Amazon, Twitter, TikTok, and many other massive platforms have their way. Tech giants are investing huge sums in building live-streaming shopping in the web.</p> <p>Will it work?</p> <p>In this episode of TechFirst with John Koetsier, I chat with Elma Beganovich, 50% of the iconic influencer duo Amra &amp; Elma. Former lawyers and economists, now entrepreneurs, they started their own influencer marketing agency and have over two million followers.</p> <p>A major focus now: livestream shopping.</p> <p>We chat about why it’s happening. Who does it. Why people shop via livestream. And where it’s likely to go.</p> <p><br></p> <p>Links:</p> <p>Amra &amp; Elma: https://www.amraandelma.com</p> <p>Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/</p> <p>Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work.</p> <p>TechFirst transcripts: https://johnkoetsier.com/category/tech-first/</p> <p>Forbes columns: https://www.forbes.com/sites/johnkoetsier/&nbsp;</p> <p>Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1&nbsp;</p> <p><br></p> <p>Keep in touch: https://twitter.com/johnkoetsier&nbsp;</p> <p><br></p>