Why is knowing your why so important for building a successful business? with Chris Olson

<h2>Your why is what will help build the emotional connection that will make people trust you and want to buy from you.</h2> <p>Knowing your why, and your purpose, is a critical part of building a strong foundation for a successful business. Simon Sinek speaks about the importance of knowing your why and starting with why in his <a href="https://www.ted.com/speakers/simon_sinek" target="_blank" rel="noopener">TED Talk</a>.</p> <h3>Knowing your why is important for confidence and funding</h3> <p>Women get about 4% of venture capital. Similarly, only 25% of women who apply for business loans receive the loans. This is not because of bad credit or poor ideas. Most likely, it is a lack of confidence or inability to show the impact you will have through your business when pitching to investors. Knowing your why is critical for conveying confidence.</p> <p>To learn more about women in business and funding for women-owned businesses, <a href= "https://therobyngraham.com/growandscaleabusines/">listen to episode 112 with Maureen Borzachiello. </a></p> <h3>Clarity comes from knowing your why (purpose)</h3> <p>Getting clear on your brand is the foundation for your business. Clarity on your why, <a href= "https://therobyngraham.com/living-with-purpose/">your purpose</a>, and what is trigging the emotions inside of you to create your business. If struggling to find clarity around your why use Robyn's purpose equation: values + visions + passions = purpose (knowing your why).</p> <p>Likewise, when you have clarity and are focusing on your why, you will feel more fulfilled.</p> <p><a href= "https://therobyngraham.com/knowing-your-why/"><strong>Read the full show notes and access all links. </strong></a></p> <p>Download the free eBook, <a href= "https://robyngrahamphotography.activehosted.com/f/36" target= "_blank" rel="noopener">How to Build a Solid Foundation for Long-Term Brand and Business Success</a></p>