Why is knowing your why so important for building a successful business?

<h2>Your why is what will help build the emotional connection that will make people trust you and want to buy from you.</h2> Knowing you why, your purpose, is a critical part of building a strong foundation for a successful business. Simon Sinek speaks about the importance of knowing your why and starting with why in his <a href="https://www.ted.com/speakers/simon_sinek" target= "_blank" rel="noopener">TED Talk</a>. <h3>About Chris Olson</h3> Chris Olson is the master of knowing your why. After more than a decade working in broadcast media, Christ founded a communications consultancy and began leveraging her behind-the-scenes media expertise to benefit clients. Through that work, Christ realized her why - to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She is the founder of the <a href= "https://www.myfounderstory.com/" target="_blank" rel="noopener">My Founder Story</a> platform. Chris is the author of <a href= "https://amzn.to/368nNJT" target="_blank" rel= "noopener">Whyography, Building a Brand Fueled with Purpose</a>. <h3>Knowing your why is important for confidence and funding</h3> <p>Women get about 4% of venture capital. Similarly, only 25% of women who apply for business loans receive the loans. This is not because of bad credit or poor ideas. Most likely, it is a lack of confidence or inability to show the impact you will have through your business when pitching to investors. Knowing your why is critical for conveying confidence.</p> <p>To learn more about women in business and funding for women-owned businesses, <a href= "https://therobyngraham.com/growandscaleabusines/">listen to episode 112 with Maureen Borzachiello. </a></p> <h3>Clarity comes from knowing your why (purpose)</h3> <p>Getting clear on your brand is the foundation for your business. Clarity on your why, <a href= "https://therobyngraham.com/living-with-purpose/">your purpose</a>, what is trigging the emotions inside of you to create your business. If str