Why is good branding so important?

<p>This week Paul and Clare talk about branding and why it's such a vital element to building your business.</p> <p>We talk with Chris James, branding guru from CJ Creates about the reasons why good branding so important and what elements you need in place to ensure your brand message is strong and consistent. He's also dropping a few branding bombs and explaining why it's much more than just a nice logo. Even the words you use have an impact on your brand.</p>