Why Influencers Are a Brand’s Best Friend

<p>Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG (Central Entertainment Group) joins the Social Pros podcast to discuss the interesting dynamics of influencer-brand relationships and the best way to maximize them.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Word on the virtual streets has it that <strong>influencer marketing</strong> is catching on like a wildfire… and it’s not dying down anytime soon. With social media users seeking out more genuine connections, there are few better ways to reach out to them than influencers.</p> <p>Joining Social Pros for the second time around, Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG, takes the mic to discuss the delicate dynamics of the influencer-brand relationship.</p> <p>We catch up on what he’s been up to since he last joined the show before he delves headfirst into <strong>brand expectations for influencers</strong> and the best way to ensure those expectations are met. Anthony also explains where the influencer’s <strong>creative freedom</strong> stops and <strong>brand safety</strong> kicks in. Hint: it’s all about finding the right balance.</p> <p><strong>In This Episode:</strong></p> <ul> <li>03:58 What Anthony has been up to since he last joined the show</li> <li>06:07 Anthony gives some insights into his new role</li> <li>07:49 The unique dynamic between sales and relationship building</li> <li>09:52 What brand expectations for influencers are right now</li> <li>10:44 The importance of data when matching influencers with your audience</li> <li>12:20 Why it’s vital to know what you want to accomplish with influencers</li> <li>14:00 How influencer marketing has evolved over the years</li> <li>16:41 Long term vs short term brand