Why GIFs Are the Future of Product Screenshots #2033

<p><span style="font-weight: 400;">In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Why GIFs Are the Future of Product Screenshots.</span></li> <li><strong>[00:28]</strong> <span style="font-weight: 400;">The problem with newer formats for displaying products.</span></li> <li><strong>[01:06]</strong> <span style="font-weight: 400;">Why GIFs are theoretically better than videos for displaying products.</span></li> <li><strong>[01:17]</strong> <span style="font-weight: 400;">What Neil found out when he tested images versus GIFs.</span></li> <li><strong>[02:34]</strong> <span style="font-weight: 400;">The time-to-value ratio for GIFs.</span></li> <li><strong>[03:05]</strong> <span style="font-weight: 400;">How to create your own GIFs.</span></li> <li><strong>[03:30]</strong> <span style="font-weight: 400;">Why the content is more important than the GIF or video.</span></li> <li><strong>[04:40]</strong> <span style="font-weight: 400;">That’s it for today.</span></li> <li><strong>[03:25]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of goodies!): </span><a href= "https://www.marketingschool.io/pro"><span style= "f