Why Experience is the Key to Unlocking Digital w/ Bob Berry

<p><span style="font-weight: 400;">Everyone loves throwing around the word “experience.”</span></p> <p> </p> <p><span style="font-weight: 400;">Buyer, employee, customer, insert-anything-here experience...</span></p> <p> </p> <p><span style="font-weight: 400;">Is it a platitude? </span><span style="font-weight: 400;">How do you actually make sure you put experience at the forefront of what you do?</span></p> <p> </p> <p><a href= "https://www.linkedin.com/in/bobberrycoppercreek/"><span style= "font-weight: 400;">Bob Berry</span></a><span style= "font-weight: 400;">, Principal User Experience Researcher at</span> <a href="https://www.answerlab.com/"><span style= "font-weight: 400;">AnswerLab</span></a><span style= "font-weight: 400;">, takes a broad perspective on what experience actually means. </span></p> <p> </p> <p><span style="font-weight: 400;">For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, Bob covers:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why the internet is transforming our lives again</span></p> <p> </p> <p><span style="font-weight: 400;">- How companies big and small are innovating through this crisis</span></p> <p> </p> <p><span style="font-weight: 400;">- The biggest mistake to avoid in uncertain times</span></p> <p> </p> <p><span style="font-weight: 400;">Check out the resource we mentioned during the podcast:</span></p> <p> </p> <p><a href="https://b2b.itstheusers.com/"><span style= "font-weight: 400;">https://b2b.itstheusers.com/</span></a><span style="font-weight: 400;"> </span></p> <p> </p> <p><em><span style="font-weight: 400;">This blogpost includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/bobberrycoppercreek/"><em><span style= "font-weight: 400;">Bob Berry</span></em></a><em><span style= "font-weight: 400;">, Principal User Experience Researcher