Why Every Creator Should Have a Newsletter with Austin Rief

<p>►►Subscribe to Greg's weekly newsletter for insights on community,<br>creators and commerce.You'll also find out when new and exclusive<br>episodes come out from Where it Happens. And it's totally free.</p><p><a href="https://latecheckout.substack.com/">https://latecheckout.substack.com</a></p><p>FIND ME ON SOCIAL:<br>Twitter: <a href="https://twitter.com/gregisenberg">https://twitter.com/gregisenberg</a><br>Instagram: <a href="https://instagram.com/gregisenberg/">https://instagram.com/gregisenberg/</a><br>TikTok: <a href="https://tiktok.com/@gregisenberg">https://tiktok.com/@gregisenberg</a></p><p>LINKS FOR THIS EPISODE:<br>Production Team: <a href="https://www.bigoceanpodcasting.com/">https://www.bigoceanpodcasting.com</a></p><p>Austin Rief: <a href="https://twitter.com/austin_rief">https://twitter.com/austin_rief</a></p><p>SHOW NOTES:<br>0:00 - Intro<br>3:54 - The verticalization of email<br>12:10 - Deconstructing the Mr. Beast content model<br>16:27 - The pros and cons of different newsletter categories<br>27:22 - Too niche or not niche enough?<br>33:00 - How to start a newsletter in 2023<br>35:20 - Newsletter monetization<br>42:17 - How Austin Rief thinks about AI and media businesses<br>44:37 - Can you be friends with the competition?<br>47:47 - Austin Rief peers into the crystal ball<br></p>