Why Every Agency Needs a Solid Elevator Pitch and Good Branding

<p>Do you know how good branding establishes your agency as an authority? As a result, you will grow your agency faster. The fact is, being relatable and establishing yourself as a trusted advisor to prospective clients gains their willingness to let you help them solve their challenges and achieve their goals. Our guest today shares how branding helps establish authority and how she turned her agency from a side hustle to a full-time priority.</p> <p><strong>Annie Scranton</strong> had worked at several media companies when she founded her own PR agency, <a href= "https://www.pacepublicrelations.com/" target="_blank" rel= "noopener">Pace Public Relations</a>, focused on getting their clients media attention and placement to highlight their work.</p> <p>After losing her job as a producer at CNBC, Annie sent an email to her network and got an answer asking if she could help get media for a client. It came natural to her. She got that person an interview and knew this was the path for her future career helping actors, CEOs, and authors get access to media.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Turning a side hustle into a full-time opportunity.</li> <li>Branding yourself vs. branding your agency.</li> <li>The importance of a solid pitch.</li> </ul> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Wix: </strong></span>Today's episode is sponsored by the <a href="http://wix.com/partners" target= "_blank" rel="noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopen