Why Embracing Change Leads to Longterm Agency Success

<p>Has your agency recently experienced major changes? Is it time to transition away from how you used to do things? Is it time to promote key employees or buyout a partner? Being able to adapt to the market and the needs of your individual agency is one of the best ways to find long term agency success.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Why your agency should always be open to change.</li> <li>Should you promote a key employee to an agency partner?</li> <li>Does your agency have a succession plan?</li> </ul> <p>Today I sat down for a talk with Cherie Hebert, owner and CEO of <a href="https://bbrcreative.com/" target="_blank" rel= "noopener">BBR Creative</a> out of Lafayette, Louisiana. Cherie has owned her agency for over 23 years now and has naturally seen her agency experience a lot of change. She's here to talk about how she's found longevity and why it's important to be open to changes as they come.</p> <h2>Why Your Agency Should Always Be Open to Change</h2> <p>We've always heard that one person say, "But this is how I've always done it." This, for me, is always the kiss of death. If you want to be successful, whether you're running an agency, or just in life in general, you have to be open to change.</p> <p>Cherie says she started her agency as a creative. For the most part, they offered design creative and eventually PR. But as things do, the agency realm began to change. When BBR lost a major client and gained another who focused more on digital outreach, they knew they needed to make a change and evolve with the times. Cherie hired a digital strategist who was able to train the team on the basics of SEO. SEM, and paid search. This new person was also instrumental in helping the agency launch into the digital arena. He was also the right person to hire more digital marketing talent and be the catalyst for the change the agency needed.</p> <h2>Should You Promote a Key Employee to Agency Partner?</h2> <p>The answer is, maybe -- it all depends on timing. Cherie says she has never lost an