Why embracing a ‘personal brand’ could get you a pay rise

<p><strong>Each week BusinessDesk and the NZ Herald’s Cooking the Books podcast tackles a different money problem. Today, it’s how a bit of personal marketing can land you the dream job. Hosted by Frances Cook.</strong></p> <p>It’s never been more needed, but more difficult, to get a pay rise.</p> <p>The cost of living is shooting up, making it difficult for many people to pay the bills.</p> <p>But the economy is also fairly rough, and businesses aren’t handing out fat pay packets just because you ask nicely.</p> <p>That doesn’t mean it’s impossible, though.</p> <p>Often you know that you have the skills, the work ethic, and the results to justify being paid well.</p> <p>The problem is how you communicate that to the people in charge of the purse strings.</p> <p>For the latest podcast I talked to Rosie McCarthy, founder and CEO of Badass Careers.</p> <p>If you have a question about this podcast, or a question you'd like answered in the next one, come and talk to me about it.</p> <p>I'm on <a href="https://www.facebook.com/FrancesCookNZ/">Facebook here</a>, <a href="https://www.instagram.com/francescooknz/">Instagram her</a>e, and <a href="https://twitter.com/FrancesCook">Twitter here</a>.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>