Why Doing Less is the Secret to Flourish on Social Media

<p><span style="font-weight: 400;">I’ve noticed something about consultants.</span></p> <p><span style="font-weight: 400;">Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.</span></p> <p><span style="font-weight: 400;">Does any of these sound familiar?</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">“I’m putting a lot of time and effort into social media but not getting any meaningful results.”</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">“I feel stuck my business is stuck and doesn’t know what to do to get unstuck.”</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">“I don’t really have any plan for how to use social media so I’m just randomly posting stuff.”</span></li> </ul> <p><span style="font-weight: 400;">If any of these resonate with you (and I bet several do), then you’ve come to the right place.</span></p> <h2><strong>There are 13 social media strategies I can share - here are just 3!</strong></h2> <p><span style="font-weight: 400;">I know these work because I’ve seen them work over and over again for all different types of consultant clients.</span></p> <h3><strong>1. Use fewer social media platforms.</strong></h3> <p><span style="font-weight: 400;">You don’t need to use every social media platform. In fact, you shouldn’t.</span></p> <p><span style="font-weight: 400;">Just because Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, TikTok, podcasts, and a thousand other platforms exist doesn’t mean you have to use them.</span></p> <p><span style="font-weight: 400;">Any one of those platforms has more than enough people on it for you to achieve success beyond your wildest dreams so break from the feeling that you need to be everywhere.</span></p> <h3><strong>2. Follow fewer people.</strong></h3> <p><span style="font-weight: 400;">Don’t follow every