Why Doesn't Private Equity Get Brand?

<p>We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.</p><p>Chris's article on LinkedIn: <a href="https://www.linkedin.com/pulse/why-do-private-equity-firms-ignore-role-brand-creating-chris-lumsden%3FtrackingId=6BhxuNZTTEuCBFUoUebjuQ%253D%253D/?trackingId=6BhxuNZTTEuCBFUoUebjuQ%3D%3D">Why do Private Equity firms ignore the role of brand in creating value?</a></p>