Why Copying Your Competition Doesn't Work Anymore | Ep. #824

<p><span style="font-weight: 400;">In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Why Copying Your Competition Doesn't Work Anymore</span></em></li> <li><span style="font-weight: 400;">[00:37] In marketing, things change constantly.</span></li> <li><span style="font-weight: 400;">[01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.</span></li> <li><span style="font-weight: 400;">[02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.</span></li> <li><span style="font-weight: 400;">[03:10] Every few months, Google rolls out algorithm updates.</span></li> <li><span style="font-weight: 400;">[03:30] SEO from 10 years ago won’t work today.</span></li> <li><span style="font-weight: 400;">[04:15] If you look at</span> <a href="https://www.drift.com/"><span style= "font-weight: 400;">Drift</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://www.intercom.com/"><span style= "font-weight: 400;">Intercom</span></a><span style= "font-weight: 400;">, they didn’t copy the competition.</span></li> <li><span style="font-weight: 400;">[04:41] Drift always changes how they launch new features.</span></li> <li><span style="font-weight: 400;">[05:15]</span> <a href= "https://www.producthunt.com/"><span style= "font-weight: