Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405

<p><span style="font-weight: 400;">In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.</span></li> <li><strong>[00:35]</strong> <span style="font-weight: 400;">What CRO is and how it relates to your acquisition costs.</span></li> <li><strong>[01:49]</strong> <span style= "font-weight: 400;">Connecting CRO to SEO and driving more results from existent content.</span></li> <li><strong>[02:27]</strong> <span style="font-weight: 400;">When should you start worrying about CRO and how much should you spend?</span></li> <li><strong>[02:53]</strong> <span style="font-weight: 400;">Taking note of key performance indicators and tracking rates.</span></li> <li><strong>[03:56]</strong> <span style="font-weight: 400;">Base everything on data and you will reap the benefits!</span></li> <li><strong>[04:19]</strong> <span style="font-weight: 400;">That is it for today!</span></li> <li><strong>[04:23]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <p><a href= "https://www.amazon.com/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC"> <em><span style="font-weight: 400;">The Great CEO Within</span></em></a></p> <p> </p> <p><strong>Leave Some Feedback:</strong></p> <p> </p> <p> </p> <ul> <li><strong>What