Why Continuous Experimentation Leads to Marketing Success Featuring Caelan Huntress

Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic. In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success. <strong>Caelan and I discuss:</strong> <ul> <li>What he tried that didn’t work [03:33]</li> <li>How consultants can position themselves as quickly as possible after a job exit [04:23]</li> <li>Why you need to separate your market research from your sales [13:10]</li> <li>Finding your niche [16:04]</li> <li>What is working online and what is hype [19:33]</li> </ul><br/> Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences. Learn more about Caelan at <a href="https://caelanhuntress.com/coaching">https://caelanhuntress.com/coaching</a> and <a href="https://marketingyourselfbook.com/freechapter">https://marketingyourselfbook.com/freechapter</a> and <a href="https://stellarplatforms.com/case-studies">https://stellarplatforms.com/case-studies</a> <strong>Brief Description of Gift</strong> Free chapter of the <em>Marketing Yourself </em>for subscribing to the Stellar Platforms Newsletter <strong>URL for Free Gift</strong> <a href="https://marketingyourselfbook.com/freechapter/">https://marketingyourselfbook.com/freechapter/</a> <strong>Thank you to Our Sponsors:</strong> The Smashing the Plateau Community <a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a> Circle <a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>