Why Content Pillars Don't Work

<p>Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.</p><br><p>Thank you for spending some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you could rate &amp; review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at&nbsp;<a href="https://www.instagram.com/janiceefogarty/?hl=en" rel="noopener noreferrer" target="_blank">@janiceefogarty</a>&nbsp;will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)</p><p><br></p><h4>Resources to help:</h4><ul><li><strong>Create Your Social Media Content Strategy masterclass</strong> - your way to use your stories in a strategic way to help your business reach your goals:&nbsp;<a href="https://www.janicefogarty.com/create-your-social-media-content-strategy" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/create-your-social-media-content-strategy</a></li><li><strong>Take Control of Your Brand guide</strong>&nbsp;- a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence.&nbsp;<a href="https://www.janicefogarty.com/take-control-of-your-brand-guide" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/take-control-of-your-brand-guide</a></li><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that me