Why Comparison Kills Creativity in Social Media Marketing

I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content.  But in creating those audits, I often do a comparative analysis with similar organisations in that sector.  This is when the mood dips and 'comparisonitis' sets in.  So, in this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online.  Coming up on the show What does a competitor analysis tell you? Why setting your own goals will serve you better for growth online  How to communicate your own success to your management team  Steps to take to complete an audit and set goals I interview Jason Howley of Philomedia about digital data analytics --- WIN Our Weekly Show Prize Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigital) If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.  --- The Public Sector Marketin