Why Company Values Matter and How to Use Them in Marketing

<p data-w-id="01f1e1d7-e704-5a7c-96b6-e90172906f9b" data-wf-id="[&quot;01f1e1d7-e704-5a7c-96b6-e90172906f9b&quot;]" data-automation-id="dyn-item-podcast-intro-input">Lindsey Christensen believes that the role of marketing goes far beyond that of making money.&nbsp;</p> <p data-w-id="bc82bc5f-92bd-15bb-883f-7ce0c8e79a4a" data-wf-id="[&quot;bc82bc5f-92bd-15bb-883f-7ce0c8e79a4a&quot;]" data-automation-id="dyn-item-podcast-intro-input">In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.</p> <p data-w-id="5f49b829-a3e5-3873-8bab-2ba982c114d4" data-wf-id="[&quot;5f49b829-a3e5-3873-8bab-2ba982c114d4&quot;]" data-automation-id="dyn-item-podcast-intro-input">With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.</p> <p data-w-id="5f49b829-a3e5-3873-8bab-2ba982c114d4" data-wf-id="[&quot;5f49b829-a3e5-3873-8bab-2ba982c114d4&quot;]" data-automation-id="dyn-item-podcast-intro-input"><strong>We covered:</strong></p> <ul role="list" data-w-id="af11b443-d1a0-a815-2c2c-e00a6d47d120" data-wf-id="[&quot;af11b443-d1a0-a815-2c2c-e00a6d47d120&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input"> <li data-w-id="5bc32223-3aa0-15f8-338a-e2a5dad5547a" data-wf-id="[&quot;5bc32223-3aa0-15f8-338a-e2a5dad5547a&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">What&rsquo;s wrong with tech and the tech industry today</li> <li data-w-id="fdcaa347-8a9f-bcd8-0f66-15ba9dbbd913" data-wf-id="[&quot;fdcaa347-8a9f-bcd8-0f66-15ba9dbbd913&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Why diversity is the biggest issue in the tech industry</li> <li data-w-id="cbe788af-ffbe-2df3-c98d-da36513e8f8f" data-wf-id="[&quot;cbe788af-ffbe-2df3-c98d-da36513e8f8f&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Definition of company