Why Companies Do not Understand Value at All with Mark Stiving and Theresa French

<p><strong>Mark Stiving, Ph.D., MBA</strong>, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value.</p> <p><strong>Theresa French</strong> is the Sales and Marketing Operations Manager at Impact Pricing. </p> <p>Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, "Do companies think we're stupid?"</p> <p>As Mark would admit it, he feels guilty every time he is selling, that's why he wants everyone to know what he is doing, and the reason why he does Impact Pricing Podcast.</p> <p>In this episode, Theresa and Mark talked about IP’s program called Guidance for Pricing Success(GPS), sharing everything you need to know about it, who this program for, what's in it for you, and what solution this would ultimately provide to a company's faster revenue growth.</p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out why companies should go for Guidance for Pricing Success(GPS) over hiring a pricing consultant</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover the ultimate value you can earn from the courses offered in Champions of Value</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about the impact value conversation brings to your product, to your customer, and ultimately to your company’s profitability</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Every company I’ve ever talked with and I’ve ever worked with, they don’t understand what value really means.”</strong></p> <p><em><span style="font-weight: 400;">– Mark Stiving</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a