Why Can’t Every Shop Owner Be Profitable? [RR 682]

Scott Wheeler, President of Automotive Consultants Group, Inc. (ACGI) is a shop management expert in the transportation industry, with over forty years’ experience in the automotive, trucking, heavy-equipment, marine, motor sports, and defense aerospace industries. He holds numerous ASE credentials, including two Master’s Certifications, and has experience working in every position from Tech, Fixed Operations Director, and Mechanical Engineer. Scott has authored five books for the automotive industry and continues to write, consult, and speak professionally at major industry events throughout the U.S. and Canada. He has been a regular featured consultant/contributor to Ratchet+Wrench Magazine, Auto Inc., and Canadian Tire magazine with articles relating to topics such as technician compensation programs, understanding production capacity, and how to maintain passion for your automotive repair business, among others. ACGI continues to consult and mentor clients throughout North America. Listen to Scott's previous episodes https://remarkableresults.biz/?s=%22scott+wheeler%22 (HERE) Key Talking Points “How to Make Money (& Stay Sane) in the Automotive Service Industry”- Chronicles “Bob” a fictitious character. Effective labor rate, marketing and advertising in 21st century. Charts and graphs included. Policies, procedures, job descriptions.  What are your goals? Why are you in the industry? “What’s in it for me?” Are you willing to listen? Try new things? Change?  Change triangle- the center is change, outside points are commitment, plan and action.  “Why when how to” with financials  “All business is, is a math problem”- understanding the numbers, understanding benchmark (labor gross profit margin, parts margin etc)  Ego factor- what is your break-even point is? Do you rate how well your month went by how much money is in your checking account?  Holding someone accountable- clear set goals and expectations CPA using Quickbooks- Quickbooks isn’t geared towar