Why building a forward looking data strategy is as much about knowing where you've been.

Today we're chatting to Phil Bird, Founder and Executive Director of Perfect Channel. Perfect Channel creates intelligent, enterprise-level auction and trading technology solutions, responsible for $11 billion in GMV transacted on their platforms since inception. We're exploring how the market is evolving, and the challenges their customers are describing.<img src="http://feeds.feedburner.com/~r/harveynash/techtalks/~4/Fn8nxsw78GQ" height="1" width="1" alt=""/>