Why Better CX Is The Goal, Not Disruption

<p>The word “disruption” can make us feel irritation or even angst. What we need is to recognize that disruption on an industry scale means changing how we operate to create better experiences for our customers.</p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/michelle-lisowski-3992555/">Michelle Lisowski</a>, Global Director, B2B Marketing at <a href="https://www.uber.com/">Uber</a>, about her goals to disrupt three industries to improve customer experience in each.</p> <p>Join us as we discuss:</p> <ul><li>What Michelle means when she says CX is everything</li> <li>How Uber for Business is redefining transportation</li> <li>Why disruption should be recognized as serving customers</li> <li>How Michelle manages multiple lines of business with trust in people</li> <li>When customer-centricity became a practice for Michelle</li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.uber.com/us/en/business/">Uber for Business</a></li> <li><a href="https://www.linkedin.com/in/michelle-lisowski-3992555">Michelle Lisowski on LinkedIn</a></li> <li><a href="https://www.patagonia.com/home/">Patagonia</a></li> <li><a href="https://www.americanexpress.com/">American Express</a></li> <li><a href="https://www.target.com/">Target</a></li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em>, or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em>, and find more episodes on our blog.</em></p> <p><em>Listening on a desktop &amp; can’t see the links? Just search for the Customer Experience Podcast in your favori